Why Social Media are perfect for Nonprofit Organizations ?

Nonprofit organizations constitute a huge part of American economical model . In 2012, the USA, counted 1,406,820 non profit organizations which represent 5.5% of the country's GDP. These non-profit organization generated more than $1.59 trillion of revenue in 2011 (source NCCS) . So these organizations are part and parcel of the economical structure of the USA, but something that is ignored most of the time is that non-profit organizations are the perfect candidates for social media. Big nonprofit organization already applied the recipe and are very active on social media. But for some small structures, the adventure may seem to be more complicated, more difficult especially if there is no budget for marketing. We will show here that even with no budget, being active on social media is the best way to grow your nonprofit organization.

  As we all know by now, the content creation is the main way go get more traffic and expend an audience. And Nonprofit organizations have the best original content potential among all companies and organizations. Content creation is no longer composed by punctual actions, but is heading toward a real story telling, a continuous chain of content publication coming together as a story. Brands tend to create a character, an atmosphere and a story line for their marketing campaigns. The goal is to increase brand awareness, by being more identifiable . Let's take the example of "Geico" campaign with the main character, the lizard. Behind the fun aspect of their main character, the brand becomes way more powerful because of the story behind it.

The old recipe used by Geico is still valid on social media, and makes top quality content which will be easily shared. But what's the link with nonprofit organization? The point is in the story. Story telling is the way to go on social media, and nonprofit organization have the best stories imaginable, stories that are worth telling. The stories that nonprofit organization can share are really meaningful, and talk to the heart of people. 

With that story telling power, this very powerful content creation, Non-Profit Organization can manage to increase their audience, and at the same time increase their amount of donation by simply explaining to the web what they are doing and tell the stories of people they help every day.

In addition , using social media will allow nonprofit organization to be known, to be recognized and identified, and at the same time it will create an unique link between them and their audience. This component is often forgotten but social media are meant to be social, and nonprofit organizations can create a human link between them and the public. It will allow them to be more efficient when organizing events, answering questions and to thank their contributors.

To summarize, nonprofit organization have everything to win by being on social media. It is an inexpensive and very powerful way of promoting your cause and your organization. It will increase public awareness for your cause, people will follow the stories of your organization and you will be able to show what can be accomplished with the donations. So tell your stories, be social and take it EZ.