When you think about it, getting fans, followers,+1 ... is not that complicated. With some time and some tricks, the magic operates and you get an audience. The real challenge is to keep it entertained (same thing as my allusion yesterday to the Roman crowd in the Colosseum).
In a perfect world everybody would be able to write relevant and sharp content... the reality is far from that and the best idea to get fresh content on a regular basis would be to hire a writer. This solution is of course the most expensive, but also the most efficient. you have somebody writing for you on a regular basis (once a week should be enough to keep your audience aware of your work). But you have to give them the topics and the data to work with. Too many marketing managers hire a writer and just let them write whatever they want, or they just give them a global idea and let them do all the work. You have to guide them, do homework about the subject so they can include real data ans facts. Those two words, data and facts, will be more powerful than any long text.
On the other hand, we cannot reinvent the wheel on every topic. There are out there people, marketers, writers and analyst that work on some topics and publish about it. Recycle their content (giving them credit of course), share that content on your social media in between your posts of homemade content.
After all, offering a constant flux of information and post is as important of the quality of the content itself.
So create, recycle, and take it EZ
PS: Visit our Facebook , Twitter, Pinterest, Google+ for more info, content, and informations about the world of social media and what is happening there
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